Should Mexican Market on Kiefer Get Alcohol License?

The Sacramento County Board of Supervisors will decide Tuesday whether or not the Mexican supermarket on Kiefer Boulevard that reopened in 2011 should get a liquor license.

La Popular Supermarket, 9180 Kiefer Blvd., would be able to sell wine coolers, beer in six-packs or greater quantity and wine bottles at least 750 mL in size. The store wouldn't be allowed to display liquor advertisement visible from outside the store, and alcohol could only be sold from 7 a.m. to 10 p.m.

"A beer and wine license will compliment my business; which, under the current economic situation I badly need it," owner Manuel Pineda Palacios wrote in a letter to the county. "This addition will help me to cope with the cost for being in business and be able to provide employment for others as well as providing for my family."

Although granting the application would put that particular area of Rosemont over the limit for off-site alcohol sale permits, the Rosemont Community Association supports the request.

"While we do have concerns about the number of liquor outlets in your area of Rosemont, we understand how important being able to include beer and wine in your inventory is to the success of your business," Rosemont Community Association Vice President Terry Dugan wrote in a letter to La Popular. 

The board of supervisors is scheduled to hear the item at 2:15 p.m. Tuesday at 700 H St.

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