Should Mexican Market on Kiefer Get Alcohol License?

La Popular Supermarket has applied for a license to sell beer and wine for off-site consumption.

The Sacramento County Board of Supervisors will decide Tuesday whether or not the Mexican supermarket on Kiefer Boulevard that reopened in 2011 should get a liquor license.

La Popular Supermarket, 9180 Kiefer Blvd., would be able to sell wine coolers, beer in six-packs or greater quantity and wine bottles at least 750 mL in size. The store wouldn't be allowed to display liquor advertisement visible from outside the store, and alcohol could only be sold from 7 a.m. to 10 p.m.

"A beer and wine license will compliment my business; which, under the current economic situation I badly need it," owner Manuel Pineda Palacios wrote in a letter to the county. "This addition will help me to cope with the cost for being in business and be able to provide employment for others as well as providing for my family."

Although granting the application would put that particular area of Rosemont over the limit for off-site alcohol sale permits, the Rosemont Community Association supports the request.

"While we do have concerns about the number of liquor outlets in your area of Rosemont, we understand how important being able to include beer and wine in your inventory is to the success of your business," Rosemont Community Association Vice President Terry Dugan wrote in a letter to La Popular. 

The board of supervisors is scheduled to hear the item at 2:15 p.m. Tuesday at 700 H St.


What do you think? Tell us in the comments section below.

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GWEN WIZNER January 08, 2013 at 02:55 PM
I agree with the zero tolerance for loitering. Agree we have plenty that sell already. so why one more ... and lotering is already a problem in that area.
jean Silver January 08, 2013 at 03:32 PM
Andrew January 08, 2013 at 04:46 PM
They are a full service super market. Like Save Mart can sell alcohol. They should be deserved to sell BEER, and WINE. Their not selling high end alcohols.
Cody Kitaura January 08, 2013 at 04:46 PM
Hi Brad, I've uploaded the letter from the sheriff's department with the other requested conditions. One of them is a "no loitering" sign, and another is to keep the lights on in the parking lot all night. Is zero tolerance for loitering something that could be enforced?
Brad January 08, 2013 at 05:58 PM
I believe a zero tolerance policy for loitering is certainly enforceable, however, zero loitering might be difficult to prevent without consistent application and cooperation from the business owners. My point being that as long as we don't end up with the same thing that happens at other nearby stores that sell alcohol such as 7-Eleven, Rosemont Liquor, EZ, Shell (?), and TS Mart, I don't care one way or the other if they sell booze. In their defense they do often have cookouts in front of the store, which may be helpful in preventing "nefarious loitering", but it may also end up backfiring and being used as an excuse. They are a cooperative business and did contact some of the community before proceeding with the application, which I appreciate. Essentially I think they have gone about it the responsible way, but I just don't think it is a wise choice. I'm not entirely sure they know what they are asking for. I've seen "beer runs" many times at 7-Eleven and I suspect they will learn to deal with this same type of problem if they sell alcohol. Even SaveMart has to deal with somewhat routine liquor theft. Also, liquor selling establishments (especially smaller locations) have a higher tendency to get robbed (including at gunpoint) and I'm not sure the trade-off is really in their best interests - or ours, considering alcohol can be purchased at many locations on Kiefer. But it's their choice. I hope I'm wrong. Thanks for the letter, the lights are encouraging.


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